Key findings
In the future, GenAI will impact the work of Media Technical Directors/Managers by enhancing tasks such as content creation, system evaluation, and graphic design.
It will streamline decision-making processes through efficient data analysis and information retrieval.
While AI will not completely transform the work, it will assist in improving user support, simplifying data access, and automating routine administrative tasks.
Media professionals will benefit from GenAI’s ability to generate multimedia content, answer queries, and provide valuable insights, ultimately enhancing productivity and quality control in the industry.
How could AI or automation replace or complement job activities?
AI and LLMs could automate tasks such as switching video sources, monitoring broadcasts for compliance, testing equipment, and scheduling studio facilities.
For example, Chatgpt could assist Media Technical Directors by suggesting visual effects, coordinating camera shots, and managing technical aspects of productions.
Job description
Coordinates technical department activities, including taping, editing, engineering, and maintenance, to create radio or television programs.
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