Type of Job:

White collar
Generative AI will change white-collar jobs by automating tasks or helping workers do their jobs better. Highly educated roles are most at risk, while blue-collar jobs may see more demand.

What Constitutes Artificial intelligence (AI)?

Artificial Intelligence (AI) is a technology that allows systems, whether software or machine-based, to autonomously make predictions, recommendations, or decisions that impact both real and virtual environments without the need for constant human guidance or intervention.

Sources

Author:

Juan D. Montoya

Juan D. Montoya

Economist and AI researcher.

Will Advertising Sales Agents be replaced by AI & Robots?

Advertising Sales Agents risk of being automated:

Medium

This job has a medium likelihood of substantial automation within the next 20 years, placing it in the third quartile for automation probability among occupations.

Current Degree of Automation:

18
(1-100)

Source

Key findings

GenAI will impact the work of Advertising Sales Agents by enhancing data analysis for targeted marketing campaigns and automating routine tasks like scheduling and data entry.

It will streamline decision-making processes by efficiently summarizing information and improving user support through chatbots.

While it won’t transform the job, it will augment skills like critical thinking and persuasion, making agents more effective in their roles.

How could AI or automation replace or complement job activities?

AI and LLMs could automate tasks like processing digital data, preparing promotional plans, drafting sales contracts, and generating advertising copy for Advertising Sales Agents.

For instance, AI could analyze client needs and historical data to suggest effective advertising strategies, freeing up agents to focus on building client relationships and expanding their network.

Job description

Sells advertising space in various media platforms like publications, signage, TV, radio, or the Internet.

Consequence of Making Errors

25

(1-100)

Not serious at all Source
In manufacturing, the low consequence of errors for advertising sales agents makes automation relevance unclear.

How Repetitive is the Job?

42

(1-100)

Fairly important Source
Automation in advertising sales lets agents focus on complex issues and context, reducing time on repetitive tasks. If it replaces safe, fulfilling work, job quality may suffer; otherwise, it improves it.
Average Anual salary USD$
$73,260
Number of profesionals in USA
111,000

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