Key findings
GenAI will enhance the work of Media and Communication Workers by streamlining tasks like data analysis, content creation, and system evaluation.
It will improve efficiency in handling media-related tasks and enhance user support through chatbots and multimedia content generation.
While GenAI won’t completely transform the work, it will significantly boost productivity and decision-making processes in this field.
How could AI or automation replace or complement job activities?
Media and Communication Workers engage in diverse tasks such as researching, writing, and editing content, conducting interviews, and managing social media. While AI and LLMs like Chatgpt could enhance efficiency in content creation and editing, they may not fully replace the human touch needed for tasks like conducting interviews, ensuring ethical standards, and providing on-air reporting. For instance, AI can assist in transcribing interviews or suggesting content ideas, but the ability to build relationships, empathize, and adapt to unforeseen circumstances remains crucial for Media and Communication Workers.
Job description
Handles various media and communication tasks.
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