Key findings
GenAI is poised to enhance the work of survey researchers by automating routine tasks like data entry and analysis, freeing up time for more complex tasks.
It can assist in generating reports, analyzing trends, and even creating visual representations of data.
While GenAI won’t completely transform the role of survey researchers, it will streamline processes, improve efficiency, and provide valuable support in tasks requiring critical thinking and data analysis.
How could AI or automation replace or complement job activities?
Artificial intelligence, automation, and LLMs like Chatgpt could potentially enhance certain processes in the role of gathering, analyzing, and presenting survey data.
While these technologies may assist in tasks such as data analysis and report generation, they cannot fully replace the critical thinking, decision-making, and client interaction skills required in survey research.
For instance, AI could streamline data collection methods, but human expertise is essential in interpreting results accurately and adapting survey strategies to meet specific client needs.
Job description
Plans, develops, or conducts surveys. They may analyze and interpret survey data, set survey goals, and suggest or test question wording. This job includes social scientists who focus on creating questionnaires or overseeing survey teams.
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