Key findings
Generative artificial intelligence (GenAI) is unlikely to automate blue-collar jobs like Merchandise Displayers and Window Trimmers.
The demand for premium goods and services may even increase, leading to a rise in income for these workers.
GenAI’s inability to perform physical tasks will shield blue-collar workers from major disruption.
While some skills may be automated in the future, tasks requiring Reading Comprehension, Critical Thinking, and Social Perceptiveness will likely remain untouched.
Automation may enhance efficiency, but the human touch in this job will endure.
How could AI or automation replace or complement job activities?
The role of creating merchandise displays and window decorations involves a range of tasks that require creativity, coordination, and attention to detail.
While AI, automation, or LLMs like Chatgpt could enhance certain processes such as producing signage or generating floor plans, they may not fully replace the human touch needed for tasks like arranging displays to entice customers or training staff on visual merchandising.
For example, in the job of setting up store displays, technology could assist in creating virtual mock-ups of designs, but the final decision-making and artistic flair involved in selecting themes, colors, and props would likely remain in the hands of the human worker.
Job description
Plans and sets up commercial displays in retail stores, windows, and trade exhibitions.
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