Key findings
GenAI will augment the work of Market Research Analysts and Marketing Specialists by streamlining data analysis, improving decision-making through quick information retrieval, and enhancing user support with chatbots.
It will assist in tasks like market analysis and content creation, allowing professionals to focus on complex problem-solving and strategic thinking.
While GenAI will impact how tasks are managed, it will not fundamentally transform the core skills required for the job, such as critical thinking, judgment, and time management.
How could AI or automation replace or complement job activities?
AI, automation, or LLMs like ChatGPT could automate tasks such as data analysis, report generation, trend forecasting, and competitor analysis for Market Research Analysts and Marketing Specialists.
These technologies could streamline data collection, analysis, and presentation, freeing up time for strategic decision-making.
For example, AI algorithms could analyze customer demographics, track sales trends, and provide insights on marketing strategies, enhancing overall efficiency and accuracy in decision-making processes.
Job description
Researching market conditions in local, regional, national, or online markets. Gathering information to figure out how well a product or service might sell, or to plan a marketing or advertising campaign. Also collecting data on competitors, prices, sales, and marketing and distribution methods. Using search marketing strategies, analyzing web data, and making suggestions to improve search engine ranking and reach the right audience.
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