Key findings
Retail salespersons engage in selling various items such as furniture, cars, appliances, and clothing to customers.
Despite the rise of Generative artificial intelligence (GenAI), blue-collar workers in this field are unlikely to be automated.
The unique nature of GenAI automation means that blue-collar workers may actually benefit from increased demand for premium goods and services.
While some skills may be automated in the future, the work of retail salespersons relies heavily on human skills such as active listening, persuasion, and social perceptiveness, which are difficult for AI to replicate.
As a result, while GenAI will impact the work of retail salespersons, it is unlikely to transform it entirely.
How could AI or automation replace or complement job activities?
AI, automation, or LLMs like Chatgpt could automate activities in retail sales.
These technologies could compute sales prices, total purchases, process payments, and maintain inventory.
They could also answer customer questions, demonstrate product use, and promote sales through displays.
For example, AI chatbots could assist customers with inquiries and recommend products based on their needs.
Job description
Sells various items like furniture, cars, appliances, and clothing to customers.
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