Will Advertising Sales Agents be replaced by AI & Robots?

Key findings

GenAI will impact the work of Advertising Sales Agents by enhancing data analysis for targeted marketing campaigns and automating routine tasks like scheduling and data entry.

It will streamline decision-making processes by efficiently summarizing information and improving user support through chatbots.

While it won’t transform the job, it will augment skills like critical thinking and persuasion, making agents more effective in their roles.

How could AI or automation replace or complement job activities?

AI and LLMs could automate tasks like processing digital data, preparing promotional plans, drafting sales contracts, and generating advertising copy for Advertising Sales Agents.

For instance, AI could analyze client needs and historical data to suggest effective advertising strategies, freeing up agents to focus on building client relationships and expanding their network.

Job description

Sells advertising space in various media platforms like publications, signage, TV, radio, or the Internet.