Key findings
Generative artificial intelligence (GenAI) will not transform blue-collar jobs like Demonstrators and Product Promoters.
Their demand may even increase due to premium goods and services.
GenAI cannot perform physical tasks, so blue-collar workers are safe.
In the future, skills like Critical Thinking and Persuasion could be automated, but tasks involving Reading Comprehension and Social Perceptiveness will remain essential.
Automation may enhance efficiency, but human skills will always be crucial in this field.
How could AI or automation replace or complement job activities?
AI, automation, or LLMs like ChatGPT could potentially assist in automating tasks of providing product information, suggesting purchases, and researching products.
However, the human touch in demonstrations, sales, and customer interactions is irreplaceable.
For instance, AI could help in compiling customer data for targeted marketing, but the personal connection in product promotion requires human expertise and adaptability.
Job description
Engage with customers by showcasing products and providing information to generate interest in making a purchase. May also assist in selling the products demonstrated.
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