Will Public Relations Specialists be replaced by AI & Robots?

Key findings

GenAI is poised to enhance the role of Public Relations Specialists by streamlining tasks such as data analysis, content creation, and decision-making.

While it won’t revolutionize the profession, it will augment skills like critical thinking and persuasion.

AI can assist in monitoring trends, managing time efficiently, and improving communication strategies.

Overall, GenAI will support PR professionals in adapting to the evolving landscape of information and technology.

How could AI or automation replace or complement job activities?

In the field of maintaining positive public image and communication, AI or LLMs like Chatgpt could not entirely replace the role of Public Relations Specialists.

However, they could enhance processes such as content dissemination and data analysis.

For instance, AI tools could streamline social media updates, leaving specialists to focus on strategic planning and building relationships.

Job description

Promotes or creates a desired image for people, groups, or organizations. Selects and writes content for different media outlets. Specializes in social media use.