Key findings
Telemarketers use communication skills to promote products or services over the phone.
GenAI is likely to impact telemarketers by automating call dialing, customer segmentation, and script customization.
This automation could transform the work by streamlining outreach efforts and increasing efficiency in reaching potential customers.
How could AI or automation replace or complement job activities?
AI, automation, or LLMs like ChatGPT could automate activities such as obtaining customer information, entering orders, maintaining records, adjusting sales scripts, and conducting market surveys for Telemarketers.
For instance, AI could streamline data entry processes and personalize sales scripts based on customer preferences, enhancing efficiency and targeting specific individuals effectively.
Job description
Solicits donations or takes orders over the phone for goods or services.
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