Key findings
GenAI is set to impact but not transform the work of bartenders.
Blue-collar workers like bartenders are unlikely to be automated due to GenAI’s inability to perform physical tasks.
The increased demand for premium goods and services may even boost the need for bartenders, leading to a rise in their income share.
While certain skills of bartenders may be automated in the future, such as digital data processing and memorization, essential skills like active listening and social perceptiveness will remain crucial.
Automation may streamline some tasks, but the human touch in bartending, such as persuasion and service orientation, will continue to be valued.
How could AI or automation replace or complement job activities?
Artificial intelligence, automation, or language models like ChatGPT could potentially assist bartenders by streamlining tasks such as inventory management, menu planning, and customer service.
However, they may not fully replace the human touch needed for activities like creating drink recipes, interacting with customers, and ensuring responsible alcohol service.
For example, AI could help bartenders automate inventory tracking but may not be able to replicate the personalized service and judgment required to manage customer behavior effectively.
Job description
Mixes and serves drinks to customers, either directly or through waitstaff.
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