Key findings
GenAI is set to enhance the role of travel guides by streamlining tasks like data analysis for market trends and simplifying decision-making processes.
It will assist in creating multimedia content for travel recommendations and improving user support through chatbots.
While it won’t transform the job entirely, GenAI will significantly boost efficiency in tasks like research, content creation, and data analysis, allowing travel guides to focus more on personalized experiences for their clients.
How could AI or automation replace or complement job activities?
While AI, automation, or LLMs like Chatgpt could enhance efficiency in tasks such as arranging tour details and evaluating services, they may not fully replace the human touch needed in addressing problems, attending to special needs, and providing personalized advice to travelers.
For instance, in the role of Travel Guides, AI could streamline itinerary planning and equipment verification processes, but the interpersonal skills and hands-on assistance provided by a human guide in administering first aid, explaining local laws, and leading tours to sites remain irreplaceable.
Job description
Plans, organizes, and leads long-distance trips and tours for both individuals and groups.
0 Comments